• 11 Nov, 2026

    Digital Retail Summit VIC 2026

    Sofitel Melbourne on Collins

  • Bringing retail leaders together to discuss digital retail innovation, omnichannel strategy, and customer experience.

  • 0+

    Delegates

  • 0+

    Speakers

  • 0+

    Sessions

  • Line Arrow Diagonal Bottom Right Large Streamline Icon: https://streamlinehq.com

    Shaping tomorrow's ecommerce experiences through innovation and technology.

    The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. By embracing technology and innovation, retailers can optimise operations, unlock greater efficiency, and deliver personalised, data-driven experiences across channels that strengthen customer engagement and fuel long-term growth.

    The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optimising tech stacks, channel strategy excellence, and leveraging technology to enhance customer engagement and retention.

    Meet our Speakers

    Group General Manager - Customer & Digital

    Chief Information Officer

    Head of Loyalty & Digital Customer Engagement

    Head of Digital

    Head of Customer Insights & Analytics

    Head of Customer Experience & CRM

    VP Digital

    Group General Manager - Brand & Digital Performance

    Featured Topics for the Day

    How AI & Technology Are Shaping the Future of Retail
    Rethinking Digital Strategy & Channel Mix for the Agentic Commerce Era
    Turning Customer Data into Lifetime Value
    Elevating Every Touchpoint of the Omnichannel Customer Journey

    8:30 am

    Arrival

    Registration & Refreshments

    Duration: 30 min

    9:00 am

    Welcome

    Opening Remarks

    Duration: 10 min

    9:10 am

    Attendee Spotlight

    What does a winning retailer of 2030 look like?

    Duration: 30 min

    9:40 am

    Panel Discussion

    Redefining Retail Growth in 2027: How AI & Technology Are Reshaping the Industry's Next Chapter

    • Adapting technology strategy in line with changes in customer behaviour

    • Scaling AI for internal efficiencies and enabling international expansion

    • Leveraging AI and customer data to enhance end-to-end digital customer journeys

    Duration: 40 min

    Tia Byrne

    Group General Manager - Brand & Digital
    Munro Footwear Group

    Matthew Horn

    Group General Manager - Customer & Digital
    Country Road

    Robert Lupone

    Chief Information Officer
    Forever New

    10:20 am

    Keynote

    Unified Journeys: How Retailers Win in the Age of AI

    Duration: 20 min

    10:40 am

    Networking Break

    Morning Tea & Networking

    Duration: 30 min

    11:10 am

    Interactive Scenario

    Implement technology solutions to help solve your brand's unique challenges

    Duration: 30 min

    11:40 am

    Panel Discussion

    Rethinking Digital Strategy & Channel Mix for the Agentic Commerce Era

    • Preparing for the rise of AI as an eCommerce channel

    • Winning visibility in an AI era with GEO and SEO

    • Leveraging multi-channel insights to enable accurate attribution and inform future strategy

    Duration: 40 min

    Lindsay Swaik

    VP Digital
    2XU

    Lucila Braga

    Head of Digital
    Birkenstock

    Alex Rienecker

    Associate Director - Omnichannel Consumer Experience
    Swisse Wellness

    Rustum Mahallati

    Head of Ecommerce
    Repco

    12:20 pm

    Keynote

    Every Conversion, Every Channel: The Retailer's Guide to AI-Powered Communication

    Duration: 20 min

    12:40 pm

    Networking Break

    Lunch & Networking

    Duration: 40 min

    1:20 pm

    Interactive Workshops

    Roundtable Discussions

    • Agentic AI & AI Search: Are Your Products Machine-Readable Yet?

    • AI Digital Retail Systems: Connecting Customer Experience, eCommerce & Back Office Systems

    • Loyalty as a Growth Engine for Retail

    • Is AI Really Saving Time? Turning Experimentation into Productivity & Growth Through Successful Adoption




    Duration: 50 min

    2:10 pm

    Panel Discussion

    Turning Customer Data into Lifetime Value: Personalisation that Drives Loyalty & Growth

    • Leveraging personalisation and tailored experiences to make each brand interaction memorable

    • Unifying customer data to create connected experiences across all online and in-store experiences

    Duration: 40 min

    Katie James

    Head of Loyalty & Digital Customer Engagement
    MECCA

    Max Garrido

    Head of Customer Experience & CRM
    Kathmandu

    Jordan Spero

    Head of Customer Insights & Analytics
    Specsavers

    2:50 pm

    Fireside Chat

    No More Edge Cases: Scaling Customer Experience Optimisation with Agentic AI and Behavioural Data

    Duration: 20 min

    3:10 pm

    Keynote

    Afternoon Tea & Networking

    Duration: 20 min

    3:30 pm

    Keynote

    Beyond the Brand: Creating a Global Movement in the Digital Age

    Duration: 30 min

    4:00 pm

    Closing Remarks

    Wrap Up Followed by Networking Drinks

    Duration: 1 hr

    5:00 pm

    Closing

    Event Ends

    Duration: 0 min

    Who Should Attend the Digital Retail Summit VIC 2026

    Heads of eCommerce

    Heads of Digital

    Heads of Customer Experience

    Heads of Technology

    Heads of Omnichannel

    Heads of Loyalty