
Bringing retail leaders together to discuss digital retail innovation, omnichannel strategy, and customer experience.
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Speakers
Sessions
Shaping tomorrow's ecommerce experiences through innovation and technology.
The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. By embracing technology and innovation, retailers can optimise operations, unlock greater efficiency, and deliver personalised, data-driven experiences across channels that strengthen customer engagement and fuel long-term growth.
The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optimising tech stacks, channel strategy excellence, and leveraging technology to enhance customer engagement and retention.
Meet our Speakers
Featured Topics for the Day
View Agenda
8:30 am
Registration & Refreshments
9:00 am
Opening Remarks
9:10 am
What does a winning retailer of 2030 look like?
9:40 am
Redefining Retail Growth in 2027: How AI & Technology Are Reshaping the Industry's Next Chapter
Adapting technology strategy in line with changes in customer behaviour
Scaling AI for internal efficiencies and enabling international expansion
Leveraging AI and customer data to enhance end-to-end digital customer journeys

Tia Byrne
Group General Manager - Brand & Digital
Munro Footwear Group

Matthew Horn
Group General Manager - Customer & Digital
Country Road

Robert Lupone
Chief Information Officer
Forever New
10:20 am
Unified Journeys: How Retailers Win in the Age of AI
10:40 am
Morning Tea & Networking
11:10 am
Implement technology solutions to help solve your brand's unique challenges
11:40 am
Rethinking Digital Strategy & Channel Mix for the Agentic Commerce Era
Preparing for the rise of AI as an eCommerce channel
Winning visibility in an AI era with GEO and SEO
Leveraging multi-channel insights to enable accurate attribution and inform future strategy

Lindsay Swaik
VP Digital
2XU

Lucila Braga
Head of Digital
Birkenstock

Alex Rienecker
Associate Director - Omnichannel Consumer Experience
Swisse Wellness

Rustum Mahallati
Head of Ecommerce
Repco
12:20 pm
Every Conversion, Every Channel: The Retailer's Guide to AI-Powered Communication
12:40 pm
Lunch & Networking
1:20 pm
Roundtable Discussions
Agentic AI & AI Search: Are Your Products Machine-Readable Yet?
AI Digital Retail Systems: Connecting Customer Experience, eCommerce & Back Office Systems
Loyalty as a Growth Engine for Retail
Is AI Really Saving Time? Turning Experimentation into Productivity & Growth Through Successful Adoption
2:10 pm
Turning Customer Data into Lifetime Value: Personalisation that Drives Loyalty & Growth
Leveraging personalisation and tailored experiences to make each brand interaction memorable
Unifying customer data to create connected experiences across all online and in-store experiences

Katie James
Head of Loyalty & Digital Customer Engagement
MECCA

Max Garrido
Head of Customer Experience & CRM
Kathmandu

Jordan Spero
Head of Customer Insights & Analytics
Specsavers

























