Bringing retail leaders together to discuss digital retail innovation, omnichannel strategy, and customer experience.
Delegates
Speakers
Sessions
Shaping tomorrow's ecommerce experiences through innovation and technology.
The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. By embracing technology and innovation, retailers can optimise operations, unlock greater efficiency, and deliver personalised, data-driven experiences across channels that strengthen customer engagement and fuel long-term growth.
The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optimising tech stacks, channel strategy excellence, and leveraging technology to enhance customer engagement and retention.
Meet our Speakers
Group General Manager - Customer & Digital
Chief Information Officer
Associate Director - Omnichannel Consumer Experience
Head of Digital
General Manager Online
Head of Loyalty & Digital Customer Engagement
Group Product Manager - AI & Personalisation
Co-Founder, Strawberry Fields Festival
Featured Topics for the Day
View Agenda
8:30 am
Registration & Refreshments
9:00 am
Opening Remarks
9:10 am
What does a winning retailer of 2030 look like?
9:40 am
Redefining Retail Growth in 2027: How AI & Technology Are Reshaping the Industry's Next Chapter
Adapting technology strategy in line with changes in customer behaviour
Scaling AI for internal efficiencies and enabling international expansion
Leveraging AI and customer data to enhance end-to-end digital customer journeys
Tia Byrne
Group General Manager - Brand & Digital
Munro Footwear Group
Matthew Horn
Group General Manager - Customer & Digital
Country Road
Robert Lupone
Chief Information Officer
Forever New
Sally Bakker
General Manager Online
Kmart & Target
10:20 am
The Next-Gen Checkout: Optimising High-Consideration Checkout UX for Humans and Agents
10:40 am
Morning Tea & Networking
11:10 am
Keeping Pace with Agentic Commerce Through Optimised Channel Mix & Strategy
• Preparing for the rise of AI as an eCommerce channel
• Winning visibility in an AI era with GEO, SEO and social strategy
• Leveraging multi-channel insights to enable accurate attribution and inform future strategy
Alex Rienecker
Associate Director - Omnichannel Consumer Experience
Swisse Wellness
Rustum Mahallati
Head of Ecommerce
Repco
Lindsay Swaik
VP Digital
2XU
Lucila Braga
Head of Digital
Birkenstock
11:50 am
Every Conversion, Every Channel: The Retailer’s Guide to AI-Powered Communication
12:10 pm
Rethinking Digital Strategy & Measuring For Outcomes in the AI Discovery Era
Mike Cook
Head of Search, AI & Emerging Platforms
News Corp
Conor Robinson
Senior Partnerships & Growth Manager - Australia
Maddie Chaplin
Brand & Campaign Marketing Manager
Pillow Talk
Vanja Wilson
GM & VP - APAC
Partnerize
12:50 pm
Lunch & Networking
1:30 pm
Roundtable Discussions
Nobody Wants to Own Your Product AI Visibility (Until AI Starts Judging It)
AI Digital Retail Systems: Connecting Customer Experience, eCommerce & Back Office Systems
The Hidden Revenue Leak: Why Great Products Still Don't Convert or Get Selected
Would You Trust AI to Build, Launch and Optimise Your Paid Media Campaigns?
2:20 pm
Turning Customer Data into Lifetime Value: Personalisation that Drives Loyalty & Growth
Leveraging personalisation and tailored experiences to make each brand interaction memorable
Unifying customer data to create connected experiences across all online and in-store experiences
Max Garrido
Head of Customer Experience & CRM
Kathmandu
Jordan Spero
Head of Customer Insights & Analytics
Specsavers
Stephanie Afford
Group Product Manager - AI & Personalisation
Coles
Katie James
Head of Loyalty & Digital Customer Engagement
MECCA
Hilary Castleman
Head of CRM
Princess Polly
3:00 pm
From QA to Customer: Closing the Gaps Developers Can't See Until It's Live
3:20 pm
Afternoon Tea & Networking
3:40 pm
How one of Australia's leading festivals built their foundations from community & loyalty - The Strawberry Fields Story
Tara Medina
Co-Founder
Strawberry Fields Festival
