Bringing retail leaders together to discuss digital transformation, eCommerce and enhancing customer experience in NSW.
Delegates
Speakers
Sessions
Shaping tomorrow's ecommerce experiences through innovation and technology.
The Digital Retail Summit brings together senior executives from leading retailers for strategic discussions on optmising tech stacks, driving customer retention and engagement, and channel strategy excellence — bringing ecommerce professionals and retail leaders together for meaningful industry dialogue.
The digital retail landscape is constantly evolving. With cost-of-living pressures front of mind for customers, retailers must provide value at every stage of the customer journey in order to remain relevant in a competitive and saturated market. This ecommerce summit addresses the challenges facing the retail industry today.
The Digital Retail Summit explores how leading retailers are navigating this period of uncertainty. Thought leaders from top global brands will share insights and strategies around adapting to changes in consumer behaviour, providing true value to customers outside of discount models, innovating and optimising digital channels, and identifying opportunities for growth. This tech conference is designed for retail leaders and ecommerce professionals across the retail industry.
Meet our Speakers
Chief Technology Officer
Director of Customer Growth & Loyalty
Head of Marketing
Chief Technology Officer,
Head of Digital
Head of Marketing
Director of Product - CX & AI
Chief Customer Officer
Featured Topics for the Day
View Agenda
8:30 am
Registration & Refreshments
9:00 am
Welcome Remarks
9:10 am
Attendee Spotlight
Define what a winning retailer looks like in 2026 - across customer experience, technology, operations, and brand.
9:40 am
Panel Discussion
Navigating the 2026 Digital Retail Ecosystem: What's Shaping the Next Era of E-Commerce?
Aligning digital strategies with rapidly evolving consumer preferences
Exploring how AI is reshaping customer behaviour and redefining digital and marketing strategies
Driving successful adoption of new technology through change management and implementation roadmaps
Krista Wright
Director - Customer Growth & Loyalty
The Iconic
Graeme Faulkner
Chief Technology Officer
Jaycar
Martin Curtis
Chief Technology Officer
True Protein
Daniel Small
Chief Customer Officer
Boody
Niki Middleton
APAC Solutions Director
SAP Engagement Cloud
10:20 am
Case Study
Engaging the Modern Customer: What Actually Drives Conversion?
10:40 am
Morning Tea & Networking
11:10 am
Audience Interactive Session
11:40 am
Panel Discussion
From Clicks to Conversions: Optimising Channel Mix Strategy in the AI Era
Winning visibility in an AI era with GEO and SEO
Optimising paid advertising spend: Navigating increased competition and aligning spend with the evolving digital landscape
Leveraging multi-channel insights to enable accurate attribution and inform future strategy
Optimising omnichannel experiences to improve conversion across key customer touchpoints
Samuel Drown
Director of Product - CX & AI
Luxury Escapes
Rachael Ward
Head of Digital
Ksubi
Claire Dalziel
Director of eCommerce
Koala Eco
12:20 pm
From Interaction to Transaction: Streamlining Customer Engagement with AI
12:40 pm
Lunch & Networking
1:20 pm
Interactive Workshops
2:10 pm
Panel Discussion
Leveraging Brand Identity and Value-Driven Experiences to Foster Customer Loyalty
Creating meaningful brand connections that build emotional ties and keep customers returning
Leveraging personalisation and tailored experiences to make each brand interaction memorable
Exploring the future role of the physical store and bridging instore and online experiences
Phil Chester
Head of Marketing
Budgy Smuggler
Michelle Katz
Head of Marketing
Nespresso
Adam Freedman
Head of Brand, Communication & Loyalty
Booktopia
Quaetapo
Head of Digital Experience & Delivery
R.M.Williams
2:50 pm
Turning Behavioural Insights into Frictionless Retail Experiences
3:10 pm
Afternoon Tea & Networking
3:30 pm
Closing Keynote Presentation
The New Blueprint: Brand Building for a Digital-First Era
Jessica Dang
Head of Brand
Showpo
