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About Us

We’re a passionate team who bring energy, creativity, and expertise to everything we do.

Our Story

Our founders, with deep roots in sales and content creation, saw an opportunity to connect brands with decision-makers in a way that felt authentic, valuable, and impactful. 

Based in the heart of Sydney but working across APAC, our team is driven by a shared passion for creating spaces where people come together to exchange ideas, tackle challenges, and build lasting partnerships. From curating high-quality content to handpicking the right audiences, we pour our energy into every detail to ensure each experience is seamless, insightful, and drives meaningful outcomes. 

Founded in 2017, Forefront Events was born from a simple yet powerful idea: to elevate the B2B events industry by prioritising people and purpose.

Why Us

We know that every business is built by a team of individuals, each with a unique set of goals, challenges, and perspectives. That’s why we take a people-first approach to everything we do, whether it’s connecting you with senior decision-makers, designing bespoke events, or simply ensuring every interaction feels meaningful.

Our Team

Meet the Forefront Events team. We’re a diverse group of event professionals, industry experts, and creative thinkers dedicated to delivering experiences that matter – for delegates, speakers, sponsors, and clients alike. Together, we’re redefining what it means to connect in the B2B world. 

meet the

Leadership Team

Sam Clist

Co-Founder

Shay King

Co-Founder

Dara Fitzpatrick

Director of Sponsorship

Matt Lathlean

Director of Production

Sabina Hodges

Head of Marketing

Tanusree Goske

Head of Data 

Toyah Riches

Head of Operations

Freya Trimacro

Head of Business Operations

Dan McGuire

Head of Delegate Sales

Cory Whincup

Head of Delegate Acquisition

meet the

Sponsorship Managers

Ewan Vasallo

 

GRC Events 

ewan@forefrontevents.com.au

 

Rachel Brown


Legal & Supply Chain Events 

rachel@forefrontevents.co

Josh Melaragni


Insurance & Marketing Events

josh.melaragni@forefrontevents.co

Emma Browne

 

Cloud, Appstrat & Devops Events

emma@forefrontevents.com.au

Ryan Henry


Fraud & HR Events 

ryan@forefrontevents.com.au

Sandra Samaan

 

Data & AI and Cyber Events 

sandra@forefrontevents.com.au

Joal Duncan

 

Workplace, Retail & Cyber Events 

joal@forefrontevents.com.au

Eimear Bailey

 

Aged Care & Higher Education Events

eimear@forefrontevents.co

Liam Streames

 

Finance Transformation & Digital Energy & Utilities Events

liam@forefrontevents.co

Bonita Ashtari

 

Sponsorship Manager APAC                         

bonita@forefrontevents.co

George Starrs

 

K12 Schools, Local Government & Procurement Events 

george@forefrontevents.com.au

 

 

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