The workplace needs a new purpose—and companies that clearly define it can unlock competitive advantage. Workplaces that are built for purpose and integrated into corporate strategies, cultures, and operating models are more important than ever.

For this to happen, companies should cease viewing real estate as a mere cost centre and instead approach and configure it as a source of competitive advantage.

A successful company must think deeply about some common questions: the purpose of the workplace in the hybrid era, as well as the right balance between freedom and flexibility, on the one hand, and connection and collaboration on the other.

• Heads of Workplace
• Heads of Property
• Heads of Corporate Real Estate
• Heads of Facilities
• Heads of Office
• Heads of Procurement