Executive - Personal Bank Marketing
Chief Marketing & Experience Officer
Chief Customer Officer
Head of Marketing Technology & Orchestration
Head of Brand Communications & Marketing
Cancer Council Victoria
Chief Marketing Officer
In B2C marketing one of the most important pillars is creating a lasting memory and quality experience for the customer to ensure they stay engaged with your services. In order to stay top of mind with your customers you must take into consideration the ever-changing needs of consumers, and how you can cut through the digital clutter to reach them consistently.
Now that 3rd party cookies are soon to be a thing of the past, marketers need to come up with strategies that requires planning around the collection of customer data, how that data is used to enhance the customer experience, and how your brand will earn the trust of consumers over time.
The 2023 B2C Marketing Summit VIC will explore key topic such as marketing leadership, technology, data and brand strategies you can utilise to stay top of mind with your customers and ultimately drive revenue for your business. Join us for a strategic discussion and hear from senior Marketing executives at brands such as Kmart, AGL, Medibank, Movember, NAB and many more.
- Chief Marketing Officer
- Head of Marketing
- Head of Brand
- Head of Growth
- Head of Communications
- Head of Social Media